Google Adwords is the most important and powerful advertising platform in the world and absolutely necessary to any businesses marketing campaign. However, it is also highly complex with a multitude of factors determining success, involving split second decisions and constant supervision. In order to run an effective Adwords Campaign, a business owner who has some knowledge and experience of the platform could spend 4-5 hours a day, trying to manage the account. Without any experience, time spent trying to understand all the facets and data of Adwords would be greatly expanded. That”s why it is so crucial to have a professional manage your campaign!